Rebecca Latham. You should always be yourself! If you can't, the only thing to do is be a wolf! This Animal World design is printed on a polyester 12oz insulated can cooler, and features the words, "Always Be Yourself, Unless You Can Be A Wolf, Then Always Be A Wolf" with an image of white wolf stalking through an icy landscape. The dye sublimation process creates slight imperfections that are unique to each item.